Takeaway cuisine is a range of restaurant quality Indian recipes, produced using authentic methods to create great tasting, takeaway quality meals. Today's time pressed consumer is spending more than ever of takeaways, the market is worth £3bn and continues to grow at 10% yoy. The largest purchasers of takeaways are men aged under 35, they are also the most frequent users of convenience stores, however they tend not to buy from the chilled category. Takeaway cuisine aims to attract takeaway buyers to the chilled fixture, increasing basket spend and provide lovers of fine Indian cuisine the opportunity to get a quality meal at any time of day.
The Takeaway Cuisine Range
